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Old 07-02-2010, 05:37 AM   #43
neilmarr
neilmarr
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Hate to spoil the party.

Extracts, samples, cover notes, reviews, are NOT free gifts. What they are is promotion on the tried-and-tested suck-it-and-see principle used to sell pounds of cheese in the supermarket by offering a morsel on a toothpick as a taster.

Unlike that scrap of cheese, though, a book's flavour can only be deduced by investing some time.

If you like what you've read, you stump up for the full monty. If you don't, you're not a penny out of pocket.

You gonna ask for a discount on a movie theatre ticket because you already saw the good bits for free in a trailer before last week's A feature? Get real!

In marketing terms -- and I hope any other terms -- a free taste is a square deal as long as it's offered honestly as fair representation of the entire product.

Cheers. Neil
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