Quote:
Originally Posted by Bob Russell
I think Yahoo gets more time because of the nature of the portal. Lots of people spend time there reading news (well, Google is getting there now also), email, maps, mobile portal, Yahoo online sports broadcasts, Yahoo finance is popular, etc. My impression is that Google is a little more focused on search and email and maps, with only a recent push towards more online applications and news reading.
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As you mention, Yahoo is a portal. Google isn't. People use Google to get pointers the the stuff they want to see.
But the whole concept of the amount of time people spend on a site as an indicator was deprecated a long time ago. The vast majority of sites are supported by advertising, and advertisers want people to actually view the ads, and hopefully click through to their site and perhaps make a purchase. Google provides unobtrusive text ads to half the web sites in existence, using Google search tech to attempt to make the ads relevant to the content on the site, and gets a fee when the ads attract attention. They are doing
very well, thank you, and their market cap reflects it. Essentially, Google gets a piece of everybody else's action, so time spent on Google itself isn't a factor.
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Dennis