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As an author, the biggest investment you are asking people to make in your book is their time. Getting people to read your work is the hard part; getting them to pay for it is easy by comparison, once they are interested.
I used to think that giving my book away for free would result in more readers. I don't believe that anymore. People look at a free book and, unless it's a public domain classic, they think, "If it was any good, they'd be charging for it." They don't feel it's worth their time.
I'm still laughing about the idea that you should charge less if you've offered a long sample, because you're selling "less book." I can imagine that scenario in a restaurant: "Excuse me, waiter...I've already eaten half of this meal, so I should only pay half price, right? Oh, wait...I just took two more bites, so I'm down to about 40%. If I just sit here and eat the whole thing, is it free?" Life imitates Monty Python....
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