Quote:
Originally Posted by neilmarr
Why is it, though, that marketers insist on such eccentric spelling ... KlearKase! This accessory is meant for reading folk, so why such a childish insult to the intelligence as to replace Cs with Ks?
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You always want to have a name that people can find on Google, if it was called ClearCase or "Clear Case" then they'd probably appear on page 3 of the Google search screens while page 1 would be filled with items from IBM's ClearCase product. As an example of poor naming I tried looking for the band called "The The" - I figured Google would just ignore words like "the,and,an,of" etc and then be left searching for nothing but oddly enough it found the band immediately. I guess they must have a team adding exceptions each day.