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Pocketbook is an Ukrainian company. You don't have to use Windows to transfer anything: the device is considered like a USB stick and you simply drag and drop files. You can make as many folders as you wish too.
A good point is that it reduces the need of conversions because it reads so many formats: PDF with good zoom and reflow capabilities, RTF, DOC, EPUB (DRM'd and not), FB2, MOBI, HTML...
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