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It's funny how a lot of these articles really mirror what we discuss here on MR everyday.
Amazon's aggressive move toward expanding on multiple devices will indeed turn their "Kindle" from a device to a platform. People will therefore give it a certain "trust" that will not be granted to just any old bookstore app tied to a few devices. It's not hard to see why someone would want to simplify their life and go with the "platform" that they know will be around on any device they may decide to upgrade to in the future. Sure, the DRM thing is still a pain, but maybe the image of Kindle as a "standard" of sorts will push that issue far enough out of people's minds that it's hardly an issue anymore.
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