Borders has signed an agreement with Sony that expands their existing relationship for the sale of the Reader Digital Book, and includes a new, co-branded version of Sony's online store for e-book downloads.
Under the agreement, Borders will expand the sale of the Reader to over 500 of its stores nationwide beginning in October. Currently, the Reader is sold in approximately 270 Borders stores. Furthermore, Borders will launch a co-branded online store with support from Sony that will offer more than 20,000 digital downloads of e-books. Eventually, the co-branded e-book store will be offered as part of Borders' upcoming e-commerce site, Borders.com.
Full press release:
Link
Related: Borders online bookstore beta