July Issue is out...a buck cheaper!
http://mediamemo.allthingsd.com/2010...e-a-price-cut/
Quote:
The second edition of Condé Nast’s much-praised Wired magazine iPad app is out, and it boasts some new features. The biggest one: A 20 percent price cut.
Condé says it will be experimenting with digital magazine pricing for months to come. But Wired Editor Chris Anderson, who wants us to know that he doesn’t control his magazine’s sales price, makes the common-sense argument: Digital editions should cost less than physical ones because there’s no distribution cost.
“I would say that right now, all of us have opinions about the perfect price,” he says. “My feeling, my own personal instinct, is that digital should be at slight discount to print.”
Actually, Anderson says, in an ideal world he would prefer to offer it at an even steeper discount. The man who wrote “Free” would like to make Wired a freemium product: Offer some of the issue for no charge, and then upsell for the full thing.
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Smaller too (340M instead of 550M), but because there is less content.