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"It would say the opposite to me. Anyone can make a short sample good enough to sucker people in and then not bother too much with the rest. So the more they are giving away, the more confident they are."
Every word you write is a chance for the reader to bail on your book. The more you give people to sample, the more opportunities they have to find something they don't like about your book.
In pitching ideas, I've learned that you give executives the tiniest amount of information possible. You give them as little reason as possible to say "no." So, as a sales tool, a shorter sample might be the better way to go. As a reader, I'd feel better with a larger sample than with a smaller one, so that's what I did. (Never said I was a great marketer!)
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