Thread: If You Can't Beat 'Em, Hook Up With Their Competition
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Old 09-19-2007, 07:37 PM   #5
junkml
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Posts: 277
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Join Date: Mar 2007
Device: Sony Reader
Quote:
Originally Posted by nekokami View Post
Interesting. Borders is another one of those stores with a bunch of clout that might be able to "encourage" publishers to make more of their content available as ebooks. But will they be willing to offer content only in the Sony format, thus limiting their potential customer base, or will they demand a pc or other platform reader?

And what about Barnes & Noble? I can't see them sitting still while Amazon and Borders both take off with ereaders. They had a deal with MS Reader and Adobe from 2000-2003, but gave up. Given the past history, I wonder if they're looking toward .ePub, perhaps on PDAs?
Remember that B&N was the original partner with Nuvomedia for the Rocket Ebook. Considering how that ended up, I can see them being pretty shy about getting into ebooks, unless they see a sure fire winner.
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