I regard to pricing, I think you would have look at the competition: Britannica Concise Encyclopedia $29.95 on an SD card; of similar value to the Wikipedia might also be the Oxford English Dictionary and you can get that and the the Thesaurus at $20. The Wikipedia might contain more info but it is harder to sell the public on that because the Britannica name is so respected.
IMDB is harder to judge. Film buffs would love it, but many like me would just wait and use the online edition for free if it was too pricey.
I do like the idea of having the choice of downloading or SD cards if possible.
As far as formats go, i can really see iSilo, Plucker and Mobipocket being useful for this. You should probably consider MSReader's .lit if you can.
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