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Old 06-29-2010, 05:48 PM   #143
LDBoblo
Wizard
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Quote:
Originally Posted by kjk View Post
One thing that DOES puzzle me though; if the eInk manufacturers are convinced there are obvious, testable. scientific health/eye strain advantages to eInk displays...where are the formal studies to back it up? Amazon definitely has the resources to make it happen, and I'm surprised they haven't done something of the sort, just for the potentially huge marketing advantage.

Of course, maybe they are hard at work on that research right now ;p
Those tests would indeed take quite a bit of time to put together, and there may well be studies underway (and if not, they might get a boost now that emissives could steal a little thunder), but given the success of the marketing as it feeds off long-held feelings about emissive displays and years and years of awful habits, I'm not sure they've considered it a high priority.

Then in communities like this, people tend to insulate and justify their personal opinion by imagining a majority that agrees with them. Add an extra buffer of confirmation bias checking out all the pro-E-Ink reviews and rants, and you get a belief that's quite hard to shake with things as trivial as facts.
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