[jasonkchapman]

Here's the money quote:

"Borders is a world-class brand with incredible reach and influence,
and their commitment to e-books is a clear sign the category is moving
beyond the early adopter phase into the mainstream," said Stan Glasgow,
president and chief operating officer of Sony Electronics Inc. "We look
forward to working with Borders and the publishing community to broaden the audience by
delivering a greater selection of digital content to people who love to
read."