Quote:
Originally Posted by Zetmolm
Lets' remember that Amazon and B&N are not primarily eReader manufacturers, but book shops. The reason they sell reading devices at such an attractive price is mainly to bind their customers to them (that's why they have their own DRM) in a market that they see changing gradually from paper to digital formats. The price cuts are all about market shares. In that sense they don't see the iPad as competition, but they will see the Apple store as competition.
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And I'd sort of expect that to benefit Amazon more than B&N, as they have a lot more name recognition for eBooks. (I've actually just bought a book for Kindle on the iPad, so that is one sale
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