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If the sample is 1/2 of the book and you like it and want to finish, then the price might be higher than "standard" indie price. You pay for something that you know you like. Huge difference vs. buying some indie writer you don't know and have no idea about their writing skill. Even if they provide a small sample like 1-2 chapters because it is not enough to decide whether you are going to like it or not.
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