Quote:
Originally Posted by SmartyPants
ugh... unfortunately, when the big guys fight, its the small guys that suffer! 
As someone who works in the airline industry, its something i know all too well.
I personally still think that Astak offers more than A LOT of the competitors do. But then again, I am reasonably gadget-savy, I did my research. I knew what features were most important to me, so as a result i am VERY happy with my choice.
I can get Kobo here in Australia now for $199, but i still would rather pay extra and a get a feature-rich reader.
But to be honest, out of the general population, how many customers bother with an in-depth research?? How many will simply walk in the shop and buy Kobo upon seeing that magic 199 number? |
Dear Smarty:
You hit it right on the head!! Having a technically proficient device with more features and more formats and more languages and less weight does not make a winner. It does with the tech-savvy crowd but the average pbook reader knows NOTHING about this stuff. Formats, languages, TTS, Epson Controller, expandable memory, replaceable battery... all a big giant MOOT Point!! The 5 inch Sony is selling great and it is SO outclassed by the Pocket PRO it is almost sinful. BUT... it is successful and we are not. The average pbook reader has heard of electronic readers and eBooks but has zero knowledge. They WILL try... but they would rather try at $149 than $199. I think it is that simple!