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Google had made it clear that they do not control nor have any desire to control what apps can be loaded on your phone [1]. They do control the Google Market but do allow other markets to exist. There are many develoeprs/vendors such as Gameloft and such do allow users to directly downloads of their apps.
However some phone vendors like Verizon do not allow users to install apps that are not from the Android Market.
[1] Okay there was on big brother incident that happens a few days ago, but for some reason this did not make big news, maybe Google has great PR or maybe folks tend to be more forgiving towards company X vs company Y. :srug:
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