I don't know if this belongs in the News section or not. If not, please feel free to move it.
This article from Adweek (
Will E-Books Get Lost in Translation?) demonstrates just how far out in left field the industry is when it comes to e-books.
Clearly, the HarperCollins iPhone experiment has nothing to do with e-books. It's all about using the iPhone as another marketing tool. They don't care about the actual reading experience. They're just hoping to sell more p-books.
Read the whole thing and pay close attention to the comments from publishing company representatives. They just don't get it. Why does it seem like authors and readers live in one universe, and publishers in another?