Quote:
Originally Posted by triffids
I don't think the Kobo eReader price can go too much lower ... apparently it's already selling at a loss. (I guess it's like razors - the razor is cheap, but then you're buying the blades, where the money is made.)
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It makes me wonder about the future of eReader hardware. I imagine maufacturers that are not affiliated with a book store will find it very hard to match the low prices of the Kindle/Nook/Kobo.
Amazon, B&N and Kobo/Borders can afford to price their eReaders cheaply because they know they will recoup their investment from book sales. As you say, the real money is in books, and the hardware is a loss leader.
But what about other eReaders? Their future might be very bleak...