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The car analogy does't work since each car has a minimum price at which it can be produced. Factoring parts and labor for each individual car means that you cannot produce one below a certain price. eBooks, on the other hand, have only minuscule reproduction costs. Not to say that it doesn't cost to produce one, but whether one or 1,000 the cost in virtually the same.
I am sure prices of eBooks CAN be dramatically reduced, but only at the expense of pBook sales. This, I feel, is the primary reason for keeping eBook prices inflated. If the savings were in eBooks, we would see much wider adoption of the format and this would negatively impact pBook sales.
As a middle ground, I am willing to pay, for an unencumbered eBook, the same price as the currently available pBook. Be that hardcover for new releases or mass market paperback for older titles. There is no reason that an eBook should ever cost more than that.
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