Digital security is possible, but only a biometric system can be a secure and reliable identifier, and a basis to tie purchases to purchasers reliably (details of my thoughts on the subject are
here). Anything else can be spoofed, stolen or counterfeited by almost anyone with a yen to take a bit of effort.
Of course, people will naturally be concerned that their purchases will be tracked by some sources. But since their purchases are
already being tracked, targeted ads don't force anyone to buy things, and the world hasn't come to an end because of it, I don't know what the big deal is.
And people will be concerned about being spied on. Really, in almost all cases they give far too much credit to their governments' capabilities, and put far too much importance on themselves. (
Big Brother=Wizard of Oz. Grip: Get one.)
Also important, from the second release:
Quote:
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If the strategy sounds somewhat broad and vague, it's because it is.
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That means
they don't have a strategy. They only have thinking points. No need to panic.