If they are so worried about 'cannibalism' (which, in my anecdotal experience, is a complete myth, but that's a whole other argument) then why don't they shoot for price parity? Maybe offer the ebooks at a very slight discount (a few dollars cheaper) but otherwise the same? I have no problems paying a hardback price if it's a new release I really want to read. I just have issues with hardback-priced ebooks when the paper version is cheaper, and I don't trust them to actually remember to lower the prices because there have been too many times (even since the 'agency' pricing kicked in) where they have not. It makes no sense to me to expect an e-customer to pay $11-16 when the paper version is $8-10. That is just not fair. Why are they punishing me when I spend so much money on books and am such a good customer?
|