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Of course, we are talking about e-books... they're not that difficult to produce and sell online. If authors could convince publishers to release their rights to produce and sell their own e-books, the authors set up the sites and sell their e-books independently of the publishers.
Possibly offering the publisher a "percentage," essentially for past promotion or somesuch, would be enough incentive for the publisher to release the rights. That way the publisher continues to make profit on old books, without having to do any additional work.
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