Quote:
Originally Posted by thekidintheclock
haha - well ebook prices need to drop in order for sales to skyrocket!! if ebook prices were in the $5 range, you'd see a huge change. it's obvious that $10 ebooks are keeping things stagnant.
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No, that simply isn't going to happen. $5 list prices would put virtually every publisher out of business. There's simply never going to be a market for books -- ebooks or otherwise -- large enough to produce the kind of unit sales that would make $5 books viable. There are too many costs involved. $5 books wouldn't even come close to covering those costs.
I've worked with the financials of companies of various sizes ... I know the numbers involved.
And I don't see what's wrong with books in the $10 range. I pay that without even batting an eyelash. That's a great price for an ebook. The problem I have is with books $12 or more -- I think at that price you start getting into deterrent-territory, and I'm trying to push for ebooks to max out at $10, with the occasional book at $11. But anything in the $8-$10 range is ideally priced.