Good luck with this! I also did a serial, where I wrote one episode a week and posted it to my blog. Took me about a year to write it all, between 2009-2010.
I recently compiled it into 1 ebook and published it to Amazon and Smashwords, at the request of readers who simply weren't interested in following along in the serial format. (Except people who read my blog already; they loved it.) The whole process -- from writing to serializing to publishing to "marketing" -- has been really informative and enjoyable for me, so I definitely encourage you to try things and have fun with it.
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kristanhoffman.com - writing dreams into reality
"Twenty-Somewhere" at
Amazon or
Smashwords -
Three best friends, one big world, and way too many problems to count...