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I hope you go with the "Book Fair" name, even though it wasn't my idea originally. I think it perfectly captures the concept of a place to hype your new book.
Would book discount offers go there or stay in Deals? If Deals isn't going to be split into devices/stores/books, I'd vote for all book posts (discounted or otherwise) going into Book Fair, or we'll wind up with two of each. And they're swamping the device (which I don't much care about) and store (which I very much do) posts in Deals. It's inevitable, since there are so many more ebooks on the market than there are either ebook readers or ebookstores.
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