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I was surprised to read that apparently a lot of us here don't know many people who are avid hobby readers. I guess I'm an exception, because most of the people that I hang out with, including most of my extended family members, read a LOT. I'll admit that only two of us in the family, and a couple of my friends, actually own dedicated e-book readers, but I think that will change with more exposure to e-books. The big selling point for me isn't the look of the e-ink, by the way -- I like the display on my jetbook just as well -- it's battery life. That's huge for me. I already have to remember to charge my phone, my ipod, my camera, etc. It's a relief to only have to plug in my Sony reader once every week or two, even with heavy use.
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