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I think Astak's problem, when positioning itself as having "the best product" is the depth of support. By this I mean, that Robert is very responsive and seems to have the right attitude, BUT he seems to have all sorts of trouble getting things to actually happen. Look at the problems with the website for the bookstore, and also the faulty flash on the main website that stops downloading of updates. Especially, look at the lack of responsiveness of the factory in fixing firmware problems, let alone adding badly needed features.
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