Quote:
Originally Posted by scottjl
iAds is definitely a step in the "surrounded by advertising" direction. we're going to see more and more of it..
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For the truly paranoid - you can opt out of having targeted and/or location-based iAds served to you - just visit oo.apple.com via Mobile Safari.
Note that you'll still get ads served to you, they just won't be targeted for your interests.
There's also been some alarmist stories about location-based info in the new Terms of Service; people seem to forget that you have to explicitly give any iOS application permission to use location data, and there's a whole new control panel in the iOS 4 settings that lets you easily control all of your location data permissions in one place.
The OTA lock story probably grew from a kernel of truth - with iOS 4, carriers can now send carrier settings updates OTA instead of having to go through iTunes as they did previously. That's a long way from locking devices to a particular network, though.