hmm.. good question.
i certainly can see the points you're making about reading a book. might even be true. marketers would love info like that. since you're syncing your location in a book to their servers, they have the information right there. and since people don't read their EULA's, it probably gives them the permission to do so. i know i never dug deep into apple's.. or google's.. or yahoo's..
what i think is funny, is if someone collected all the possible marketing information on me in all my years of life. just how big would that file be? and just how useful would it really be? some target marketing could be useful. i'd certainly rather see an ad about some gadget than a girl sitting on a swing telling her mom she's not feeling fresh. but i wonder when do the marketing types have too much information on someone that it's useless?
iAds is definitely a step in the "surrounded by advertising" direction. we're going to see more and more of it..
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