Hey, we can hit that price point with a new Model: The EZReadre Minus
- No Display Savings $80 (Listen by TTS only)
- No Cover Savings $20 (no complaints about the color)
- Battery not included Savings $15
- Charger, Not Standard Savings $7 (use your computer)
- USB cable not included Saving $8
Seriously
I have see "cost reduced" products that have crossed the line from efficient processes and parts, to "just let it last through the warranty", cheapness.
Making huge batches is the only wiggle room in costs.
The display accounts for more than half of the manufacturing costs

hard to get significant reductions with that jammer in the works.