Quote:
Originally Posted by BenLee
According to this site, Sony cut their Sony Reader Touch to just $199 and nobody even noticed, yet BN and Amazon do it and the blogs are on fire.
Astounding.  |
But the way I understood the Sony price change was a sale, not a price drop. After the sell, they were free to resume selling the device for $299USD. What Amazon and B&N has done is reduce the price of their device.
When Sony introduces the replacement for the Touch I would have expected them to introduce it with a $299 USD MSRP price. What Amazon and B&N have done is reset the bar for a 6 inch device. I do not believe Sony can introduce their new 6 inch reader for more than $259 MSRP. This should give retailers the latitude to sell it in the $239-249 range. I believe they can charge and get a premium for their hardware, but not 1/3 the price.
There are people that will pay more for the Sony device. I am one. I will not buy a Kindle due to the lock in. I tried a Nook at the store and did not like it. For better or worse, epub, even with DRM, is the most open format for an eBook.