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well i'd have left the pad and similar devices out of comparison, since everything with light and refresh rates is a different experience than electronic paper replacement.
if ppl read books on devices like that ( colour "high-glossy" lighting GLARE DISPLAY )
well their own fault. I saw this thing and wouldnt' ever buy it explicitly for books even if it d cost just 50€. when you have a look at new tech polls (2 currently running) you may notice that there are enough people out who don't want a device they bought for reading being crammed with everything, included kitchensink - no wifi, 3g, FM-radio, phone, camera and phaser.
keep in mind that its about ereader and not "nearly all purpose devices"
I'd bet with you, if they d try to do that they d loose customers a legion, since the outcom would be "not yet really multi purpose device" + "no longer an ebook reader"
what I can second is oncdoc's remark, that the shop needs better navigation
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