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honey · 06-23-2010, 06:14 AM

It's no secret that Apple is targeting the e-reader market with its new iPad. So what does the NPD study say about the iPad's chances in this genre?

The fact that e-reader owners want more titles is good news for the iPad, which supports the ePub standard for digital books. Since ePub enables publishers to create e-books in a single format for any device that supports the standard, the iPad could very well build up an e-book catalog in a hurry.
E-reader users want color screens: Another plus for Apple. The iPad's 9.7-inch backlit color display is getting rave reviews, and it's bound to dazzle consumers shopping for an e-reader. Then again, the relatively drab E-Ink displays found on the leading e-readers, including the Kindle, Nook, and Sony Reader, cause less eyestrain and are better for reading book-length content.
Users also want longer battery life: A big minus for Apple. The Kindle goes days between charges, but the iPad lasts 10 hours at the most.

Of course, the e-reader market is very new and wide open at this point. It's intriguing that e-reader owners are so satisfied with the earliest versions of these devices.

06-23-2010, 06:14 AM	#1
honey Banned Posts: 6 Karma: 30 Join Date: Jun 2010 Device: none	Impact on iPad? It's no secret that Apple is targeting the e-reader market with its new iPad. So what does the NPD study say about the iPad's chances in this genre? The fact that e-reader owners want more titles is good news for the iPad, which supports the ePub standard for digital books. Since ePub enables publishers to create e-books in a single format for any device that supports the standard, the iPad could very well build up an e-book catalog in a hurry. E-reader users want color screens: Another plus for Apple. The iPad's 9.7-inch backlit color display is getting rave reviews, and it's bound to dazzle consumers shopping for an e-reader. Then again, the relatively drab E-Ink displays found on the leading e-readers, including the Kindle, Nook, and Sony Reader, cause less eyestrain and are better for reading book-length content. Users also want longer battery life: A big minus for Apple. The Kindle goes days between charges, but the iPad lasts 10 hours at the most. Of course, the e-reader market is very new and wide open at this point. It's intriguing that e-reader owners are so satisfied with the earliest versions of these devices.