MobileRead Forums - View Single Post - Questions for Kobo CEO for interview wanted

afa · 06-22-2010, 11:52 PM

What will be Kobo's approach to competing with the market big-wigs like Amazon, B&N and Sony, particularly when it comes to e-readers?

It seems that the Kobo Reader's initial buzz came about largely because it was a well-designed, 6" e-Ink reader for under the $150 mark, which was significantly under-cutting the prices of the above companies' 6" devices. Now that all of them have dropped their prices, Kobo has lost that advantage. So what's their next move? What are they going to do to convince consumers to buy their device and use their content, as opposed to B&N and Amazon?

Also, what are their plans regarding making the Kobo store available internationally? Is that on the cards? If so, when and -- more importantly -- where? And if not, why not?

06-22-2010, 11:52 PM	#7
afa The Forgotten Posts: 1,136 Karma: 4689999 Join Date: Apr 2010 Location: Dubai Device: Kindle Paperwhite; Nook HD; Sony Xperia Z3 Compact	What will be Kobo's approach to competing with the market big-wigs like Amazon, B&N and Sony, particularly when it comes to e-readers? It seems that the Kobo Reader's initial buzz came about largely because it was a well-designed, 6" e-Ink reader for under the $150 mark, which was significantly under-cutting the prices of the above companies' 6" devices. Now that all of them have dropped their prices, Kobo has lost that advantage. So what's their next move? What are they going to do to convince consumers to buy their device and use their content, as opposed to B&N and Amazon? Also, what are their plans regarding making the Kobo store available internationally? Is that on the cards? If so, when and -- more importantly -- where? And if not, why not? Last edited by afa; 06-22-2010 at 11:55 PM.