According to this site, Sony cut their Sony Reader Touch to just $199 and nobody even noticed, yet BN and Amazon do it and the blogs are on fire. Good read...
http://ireaderreview.com/2010/06/22/...in-the-forest/
Amazon and BN have stolen the spotlight despite Sony doing the same. Even Borders probably gets more attention with their announcing they will add a free $20 gift card to all Kobo purchases
http://www.slashgear.com/borders-doe...stead-2291049/
Astounding.
Edit: Apparently I've fallen into the same trap of keeping up with Amazon and BN. This is old news. Oops!