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Old 06-22-2010, 05:07 PM   #62
BenLee
eReader Junkie
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Posts: 304
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Join Date: Jun 2010
Location: New York City, NY
Device: Kindle + Sony
Quote:
Originally Posted by dmaul1114 View Post
Exactly. Dedicated readers can survive as a niche device for the avid reader/bookworm set.

While multi function devices can cast a wider net and sell e-books, magazines, newspapers etc. to people who would never buy a dedicated reader--thus expanding the e-book market beyond just the avid readers.
That's a good point. I think the iPad has done that somewhat already because I hear a lot of non-readers are getting into buy a few books here and there just by the mere fact that an eReader app is loaded onto the device. It's amazing what you can get people to buy just by offering them the option. I work in a cellphone apps company and you would be astounded by the number of ringtones people buy merely because the app to buy it was preloaded onto the phone when they got it.
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