Fred,
You don't need an ISBN # at SM unless you are trying for the premium catalog, from what I understand. I suspect you could use the same one (just be sure to uncheck the box for Amazon distribution since you went there directly ... which both pays you more and gives you a nicer looking format).
As for price, Amazon only requires that you not charge less anywhere else, including on your website. So, set the price the same (but you can still use coupons at Smashwords, at least, so far).
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