Quote:
Originally Posted by kjk
Yes. And some of those "casual" readers will become dedicated readers, and may explore more niche products once they are hooked.
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Exactly. While I don't read much compared to most here, and reading is pretty far down my hobby list, I'm at least reading 1-2 books a month now rather than a couple a year before I got my Kindle!
Getting a gadget like the iPad that can access (both download/purchase and display) e-books into the hands of casual readers is a good thing as they may be like me and read a tad more when they have the convenience of buying a book without leaving the house, not hassling with a physical copy of a book they'll only read once etc.