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One point I don't see people discuss is the market. I think most of the enthusiast and early adopters already have at least one e-reader device. To survive, the vendors need to expand to the casual reading market. They can not rely on the avid readers to upgrade their devices alone.
Unfortunately, the IPad and its clones will grab the majority of the casual reading segment. I agree with the author, dedicated ebook reader will remain a niche and sales number will shrink in one or two years.
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