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Whenever I hear someone talking about "preserving formatting" the message I get is "optimizing for a size other than that of the screen I'm using."
I like the idea of preserving formatting in principle; but if your perfectly formatted page doesn't fit my screen I'm not interested. My idea of perfect formatting starts with fitting my screen - nothing else fits my needs. Get enough iPad sized devices out there (all with exactly the same screen) and it might work out.
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