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			Working in a library I talk to a lot of readers every day and by far most of them say they hate reading on screens.  They're a little interested in Kindle (usually the only name they know) but they always come back to 'but I hate reading on a screen' whether or not they have tried reading e-books.  Very few of those folks are willing to pay iPad prices and want something very simple to use.  Kindle/Nook prices dropping may convince a number of those folks to try out ereaders.
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