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Neilmarr raises an interesting point...I can see a time when basic ereaders are free or really cheap but locked to a certain ebook provider. In a way it would be a very similar business model to that of printer manufacturers who almost give away the printer in order to get you "hooked" on their consumables.
My question is how long will it be before someone tries to introduce the idea of ebook "rentals". Instead of $9.99 or more for a book the consumer could rent it for $3.99 or so and it would be disabled or deleted after 30 days. E-books from the library already have time locks on them so I could see this being viable from a tech point of view.
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