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My reasoning is quite simple. Everything a Nook or a Kindle can do an Apple iPad can do better. And, what's far more important, an iPad can do far, far more.
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This single statement turns this authors article from neutral to iPad bias, thus worthy of ignoring
If I want to read, I want to use a device that offers no other function. PDA's or tablets with all the bells and whistles offer too many distractions for that single task. I do not want to be interrupted by a "you have mail" soundbyte whilst reading.
I would imagine that there would be a lot of ebook readers with the same belief as me.