It all depends on something we don't know: How well the Sony readers are currently selling, and if the combined project (hardware + books) is turning an acceptable profit.
Sony may not be getting a lot of media attention right now, but that does not necessarily indicate anything about actual sales, revenues and profits.
Despite the absence of that info, I expect Sony will stay in the business in some form for awhile. As others mentioned, they'll likely put out some tablets, and can leverage their existing ebook store as an enticement.
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