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I think the point about tech support is particularly significant, and easy to forget. That does add appreciably to cost. While Amazon and other online retailers do need to maintain customer service staff to track orders gone awry, etc., they don't have to help people actually use the books.
On the other hand, without DRM, the support costs would likely go down significantly. So that's another way in which DRM is making ebooks more expensive.
If authors are really getting a higher cut on ebooks than pbooks, though, that's a good reason to buy them. How does it compare to what they get from a hardcover, I wonder?
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