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I think Godin most likely means $49 cost to customer, just the device. He's also giving a few more marketing tactics to show how this could work even having it at $49. Subscription or book of the month models work. Just because they haven't been done, doesn't mean its not worth trying. Its not an exact comparison either between music and ebooks because music is way more readily downloadable for free than ebooks are currently. People expect free music. Not true YET for ebooks.
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