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Old 06-21-2010, 10:19 AM   #3
fjtorres
Grand Sorcerer
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Yeah, but the price war is going to really hurt *them*.

Unlike B&N and Kobo, they don't get to make (much) money of eBook sales.
Either they step up their content game and find a way to make aftersale revenue or their margins are going to take a serious hit.
Yesterday they were price-competitive on a pure hardware basis; today, the new Nook has them back to relying on name recognition/brand-loyalty.

And we have yet to see how nasty (if at all) Amazon is going to get on Kindle pricing.
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