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Sony are a hardware company, and eReaders are one tiny part of their business - and not an especially profitable one. They're also quite aware that the agency cartel means that profits in the eBook sector have plummeted, and will stay low for a few years. Amazon has overextended itself nastily, and will be paying the price this year.
In a few years, IF publishers have released their death grip (and the suggestion is that they're going to go for more control, not less) and the eBook market has recovered? That's the time to put out a new design, not now.
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