Quote:
Originally Posted by AlexBell
My reading of the figures is that the majority would still buy DRMed ebooks if we can remove the DRM.
It would make more sense to me for the publishers to accept this and stop using DRM, especially as there are several publishers who don't use DRM and are thriving.
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What's surprising is that many publishers are saying that they've looked at the example of the music publishers, and are striving to avoid their mistakes.
And yet they seem to have missed the main lesson from the music publisher's experience: If you make it hard to find and buy and use your product, people will avoid it.
While if you make it easy to find and buy and use your product, people will buy it rather than have the hassle of searching for an illegally distributed version.
Adding DRM to ebooks makes them more expensive to produce (the Adobe per-copy charge) and harder to use.
The per-copy charge alone for the Adobe DRM should be enough for publishers to realise that DRM is hurting them, not helping them.